|
KMID : 1143520140020010031
|
|
Journal of Korean Society of Oral Health Science
2014 Volume.2 No. 1 p.31 ~ p.37
|
|
|
The Effect of Personality Traits on Organizational Trust and Intention to Revisit of Dental Patients
|
|
Kim Se-Eun
Kim So-Yeon
Son Cho-Rong
Yang Jin-Hee
Lee Ga-Young
Lee Byung-Ho
|
|
|
Abstract
|
|
|
The purpose of this study was to reveal association between personality traits, organizational trust and intention to revisit. Personality trait was composed of extroversion, likability, sincerity. We thought these factors affect to the organizational trust and intention to revisit. For this study, 250 dental patients in Busan, Ulsan and Gyeongnam are participated in this study. The data were analyzed with descriptive statistics, t-test, ANOVA, pearson’s correlation coefficients, and stepwise multiple regression analysis with SPSS 21.0 program. In conclusion, we obtained the next results. First, the average of extroversion type was 3.66, the sincerity type 3.49, the likability type was 3.83, the organizational trust was 3.43, and the
intention to revisit was 3.22. Second, the influencing factor in organizational trust were likability (β=.325), sincerity (β=.251), adjusted R2=.235. Third, the influencing factor in intention to revisit were likability (β=.291), adjusted R2=.081. The analysis result is considered to help the future dental service management.
|
|
|
KEYWORD
|
|
|
Organizational Trust, Intention to Revisit, Personality Trait
|
|
|
FullTexts / Linksout information
|
|
|
|
|
|
Listed journal information
|
|
|
|